In the middle of 2023, you still don’t know the services offered by a digital marketing agency? Have you had a problem in your social networks, website, or online store that gets out of hand?
Don’t worry, in this article, we explain some of the most common online marketing services and solutions that you can get for your business.
Digital marketing planning
The digital marketing plan is a strategic document that encompasses all the strategies, actions and objectives to be developed by the company in the digital environment within a certain period.
The writing of this document can be the differential fact that marks the success of a company in the digital world.
Having experts in the sector is a competitive advantage for your company since you will have advice from professionals with experience in all types of digital strategies.
They know how to design a web page
Once you get a user to reach your website, you cannot allow them to leave because your website looks like it’s from the nineties.
The current websites are dynamic, with a responsive design, and visually attractive. If your website does not meet some of these three basic factors, you need the help of a digital marketing agency.
Online store setup
Do you have a physical business and want to set up an online store? Efficiently setting up and managing an online store is not an easy task, it requires a lot of planning and troubleshooting of the web environment and logistical factors such as transport costs or issuance of invoices.
By having the help and advice of an agency, they will optimize your products, categories, and tags for SEO, improving the positioning of both the web and the online store.
They can help you sell more
A digital marketing agency is in charge of creating, developing, and optimizing your online store, helping you to sell more and improve your CRO.
It is not a quick process, but after several months you begin to see the results, either by positioning, by communication on social networks, or by advertising campaigns.
They can help you advertise on Google
Advertising on the top search engine is hands down the best billboard in the world. It is based on ad campaigns in Google Ads.
These types of ads allow you to filter and segment to advertise to your target audience, as well as configure ads for search networks, display advertising, or YouTube among other options.
Managing social networks
The work of a community manager requires a very deep knowledge of the public with whom you are dealing since you have to communicate in the tone and language they use so that you communicate what you want and there are no misunderstandings or false promises.
It is very common for customers to use social networks to contact brands due to a problem with their service.
To give you an adequate answer, it is necessary to have professionals who do it promptly since this is one of the main characteristics of social networks, immediacy.
Online reputation management
Once you have your community of users on social networks, it is very important to know what they say about your company or brand to detect threats and/or opportunities that are commenting on your products or services.
This is what online reputation management is responsible for. With this service, the digital marketing agency controls, manages, and monitors what is said on the web about your company.
Like Google Ads campaigns, email marketing allows you to segment your customers within your database.
For example, a welcome email to a customer who has just subscribed to your newsletter or send different newsletters based on the purchases made by each type of customer in your online store.
To carry out this type of advertising campaign, it is highly advisable to work with an agency, especially due to changes in privacy policies.
Measure and conquer. It is essential to know how many users reach your website, how they arrive, or what they do when they enter.
Web analytics takes care of this and is key to knowing if the web, and the online store, are working correctly or if it is necessary to apply changes to improve it.
They will maintain all your platforms
With the support of a digital marketing agency, you will not have this problem, since they will be the ones in charge of keeping all your platforms and networks updated and working.
This support and advice service will help you focus solely on improving your business, leaving the communication in the hands of professionals who will carry it out effectively and continuously.
If you need more information about a specific service or want to ask us how it could be applied to your business, contact us at Digital Specialist.