How to get real and targeted followers on Facebook

As a company specializing in social networking, we know how important it is for marketers to get more followers on Facebook. Having more Facebook followers allows you to spread your content, message, and products to more of your prospects and customers. However, it can be challenging to increase the number of Facebook followers.

If you want to improve your social media marketing approach – and especially if you want to increase the number of followers and likes on Facebook – this article will explain how to do it.

How to get an increase in the number of followers on Facebook: 5 tactics tested

Five reliable and proven methods to get more followers on Facebook :

Create content around trending topics

Use hashtags in your Facebook posts

Download the Facebook tracking button

Organize contests and giveaways on Facebook

Post videos on Facebook

To learn more about each tactic, check out the post below.

1. How do you get followers from Facebook by creating content around current topics?

A simple way to increase (engagement and the number of your followers) on Facebook is to post posts, blogs, videos, and other types of content that deal with popular topics. You can use many free tools to find trending topics: Facebook Trends, BuzzFeed Trends, and BuzzSumo – to name a few. Regularly monitor these platforms and act quickly because what is trending today can easily become obsolete tomorrow, and this type of content can attract the attention of influencers and help put you ahead of your target audience.

To jump into the train-train of St. Patrick’s Day that attracts social network attention every year, Dove has created a graphic showing a rainbow made of its chocolates with packaging in different colors. Photography was a simple, creative, and fun way to insert their brand into the conversation of St. Patrick’s Day.

2. Use hashtags in your Facebook posts

Think of hashtags as the connective tissue that keeps all social media conversations going. When you use them, you connect your posts to other relevant posts to create a clear and easy path to your page. Don’t be crazy with hashtags, though – limit each post to a few, or you could disable readers. Try tools like Hashatit, Hashtagify, and Lock.

Instead of using industry-specific hashtags all the time, consider using specific Top-recurring hashtags for certain days of the week, like #motivationmonday, #throwbackthursday, and #sundayfunday.

Take a page from’s book: When the brand recognized social networks obsession with motivational quotes, it took  #motivationmonday to a new level by creating a custom quote chart from Apple legend Steve Jobs. The company has also added its logo to the graphic to boost brand recognition.

3. Download the Facebook follow button

You can make it easy for Facebook users to log in to your page by downloading and installing the Facebook Tracking Button. It takes the guesswork out of logging into your page, showing them in advance that you have a Facebook presence, and eliminating the user’s need to search for your brand independently. When Facebook users want to follow you, they only have to click on the Facebook Tracking Button. This allows you to take the people who find you via other social media platforms (like LinkedIn, Pinterest, Instagram, or others) and convert them into real people who are genuine followers of Facebook so that you can continue to engage with them over time.

It only takes two steps to set up and install the button on your site. Just add your Facebook account URL, customize the design of your control, and you’re ready to go!

Contest 4. Host and gifts on Facebook

Let’s be honest: everyone likes free stuff – this is a great strategy to increase followers on Facebook, especially if you are a retailer. You can attract more Facebook users and potential customers by holding a contest or gift for any of your upcoming products or product lines. If you don’t sell items, try collaborating with companies that make for a one-to-two punch.

Pans company Williams Sonoma saw an opportunity to get some commitment and activity by promoting the Portland Food Festival. To draw attention to its brand, the company held a contest to win tickets to a famous food festival and ten pieces of its kitchen utensils.

5. Post Facebook videos

More than 8 billion videos and 100 million hours of video are consumed daily on Facebook. Put your brand in the game by creating your videos to attract users. Make sure you maintain a consistent style and brand tone so that they are more recognizable by visitors as your social media presence increases. If this strategy is out of your budget or resources, you can always start smaller by posting famous, engaging, and helpful videos from trustworthy sources.

To generate interest in its untouchable new model 3 “Elite” Sneaker, Nike created a short video starring Saquon Barkley, a Penn State running back and one of the best choices from the NFL Draft. The video has led to much engagement with Nike’s iconic storytelling, full of drama, intrigue, and inspiration.

Other followers of the Facebook page are at hand.

As we have seen above, the basic concepts to get more likes and followers on your Facebook page are to maintain your brand’s consistent presence, engage with your audience, and respond to their needs and interests. Start incorporating these ( tips and those from our other guides, such as how to pin a message on FB) into your daily publishing strategy to get immediate results. The more you follow these tips and incorporate them into your overall social media strategy, the better your results will be.

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