Brand name is the front face of your business, therefore, finding the best name is very important. The process of finding a perfect name for your business is quite infuriating, thrilling, and exhausting.
There are plenty of resources that can make this process easier and better for you. You can take the help of name generator tools, hire brand naming services, or take the help of your team.
Out of various options, the best one is to take the help of professionals who help in choosing the right name for your business. They will consider linguistic factors, and legal matters, and ensure that the selected brand name aligns well with your brand values.
How To Name A Business?
Are you planning to set up a business and want to choose the best brand name? How to name a business? You need to follow the step-by-step approach:
Step 1: Understand Your Brand Values
The most important step before choosing your business name is to understand your business, objectives, goals, and values. You should find out the following:
Purpose: Why you have set up your business?
Vision: What kind of future do you want for your business? In simple terms, what does business success look like to you?
Mission: How you will create a successful future for your business?
Values: What are your brand values and what principles do you follow?
If you will combine all the above-mentioned elements, then you will know your business in-depth. It will help to make the best decisions, and even help in picking the perfect business name.
Step 2: Find Out Unique Factors
The next thing to do is find out how your business is unique or different from others. To determine the unique things about your business, you should make a list of your competitors.
Now determine what qualities make your business different from others. List down all these qualities and pick the right name based on these unique factors.
Step 3: Brainstorm & Research Work
This is quite a fun and creative part of choosing the brand name. You can conduct a meeting with stakeholders and team members to find the best. Doing brainstorming may sound easy, but it is a very arduous step of the entire process.
Before doing the research work, it is important to read the guidelines and rules to follow while choosing one. Make sure your brand name is unique and different from others. Otherwise, you may fall into legal trouble.
Also, while choosing any name, you should consider the linguistic factor. The chosen word may have a different impact on different people from different regions. By choosing the wrong name, you may lose some of your potential customers.
Therefore, doing research work is a vital part of the brand naming process. Make a list of suggested brand names so that you can shortlist the best ones. The best way to do it is to take the help of the business naming services.
Step 4: Use Simple & East To Remember Words
Never use complicated words for your brand name. After all, you want your targeted customers to remember your brand name. Choosing a unique name for your brand does mean it should be weird.
You should ensure that the selected name for your brand is easy to pronounce and does not mix messages or wrong messages.
Moreover, ensure that your brand name can be easily connected with brand values and products/services. It will help your targeted audience easily remember your brand and find out what you are offering.
Step 5: Vet Your Brand Name
This is quite a difficult and frustrating part of the process. You have to cross-verify that the selected name is not taken by anyone else in the industry. You need to be very careful at this stage. First of all, narrow down your brainstormed list and check the selected names in the Trademark Office database.
In case, these names are taken, then you have to go back and start searching for new names. At this moment, you may feel disappointed but do not lose hope.
Try again and you will get a unique name that resonates well with the brand values. If you have the name that seems available, you need to take the help of the legal team to completely vet it.
Step 6: Test It
Once you have cleared the legal issues, then the next stage is quite exciting. Now, place your brand name with the brand logo, display it on product packaging, and print it on brand marketing materials.
Repeat the step for the top three selected brand names. It will help you to find out which name will resonate well with people.
Take Help Of Brand Naming Agencies
After reading all the above-mentioned steps, you may know the time and effort you have to devote to finding the best name for your business. Also, you have to consider various vital factors to stay away from legal problems.
When you hire a brand naming agency, then you can pay your entire attention to the core of your business. The process of naming your brand will be handled by professionals.
The brand naming agencies have different teams to consider all important details of your brand name. Also, they will help to select the brand name that will easily accommodate business expansion in the future.
Final Words
Picking an adequate name for your business can help in achieving success and expanding your customer base. The above-mentioned tips and tricks can help you to find out the best brand name. But, this process needs a lot of precious time and research work.
If you want to stay ahead of the competition, then it is imperative to do a lot of discussion and research work to prevent your business troubles and stay ahead of competitors. Thus, taking the help of a renowned brand naming agency can help in choosing a legitimate business name.
They will handle the entire process and all you need to do is discuss your brand values, business objectives, and products/services that you are offering. They will come up with various business name ideas and you have to pick the right one.
